العربية Book a session

Enrol more of the students you admit. Keep more of them.

Student and family engagement on WhatsApp, for universities and schools.

Book a discovery session Follow a class of 1,000

Stage 1: Recruitment

It starts with a question.

Thousands of them, sent at all hours on WhatsApp, Instagram and your website. This year, 1,000 end in a yes.

Stage 2: Onboarding

Lost before day one.

Admitted in June, then silence all summer. By September, enrolled somewhere else.

8 to 40% of college-bound students never start in the fall Castleman and Page, 2014. U.S. data.

Stage 3: Student life

Lost during the year.

Missed classes, unread messages, a slipping grade. Nobody noticed for weeks.

About 3 in 10 first-year students don’t return to the same institution for year two National Student Clearinghouse Research Center, June 2026: retention 69.1%, fall 2024 entrants. U.S. data.

Stage 4: Alumni

Lost after graduation.

Caps in the air, then silence, until the donation email.

1 in 6 alumni engaged with their university last year CASE Insights on Alumni Engagement, 2025: median 15.7%.

Same class, with Eduway

Now give every one of them a conversation.

  1. RecruitmentAnswered in seconds, even at 23:47.
  2. OnboardingGuided to day one, one step at a time.
  3. Student lifeNoticed the week they go quiet.
  4. AlumniStill in touch, in an app they open.

1,000 students.
1,000 conversations.

From the first question to the alumni app, every one of them hears from you.

Each card is one conversation. Here is Noora’s.

One WhatsApp thread that already knows her.

It runs on its own, as a journey: messages that respond to each reply. A reply moves it on, or books a call. No app to download, no portal password.

University AdmissionsOfficial business account
  1. Today
  2. 09:02Your SIS marks her admitted.
  3. Eduway journey Congratulations, Noora! You are admitted to the College of Engineering. 09:02 See my next steps
  4. 09:05She taps once.
  5. Noora: See my next steps 09:05
  6. Eduway journey Step 1 of 3: confirm your place by 20 July. Stuck? Reply 2 for help. 09:05
  7. 10:14She replies 2. A guide arrives in seconds.
  8. Noora: 2 10:14
  9. Eduway journey Confirm your place.pdf2 pages · PDF Here is a 2-minute guide to confirming your place. Rather talk it through? 10:14 Confirm my placeBook a call
  10. 10:23She confirms her place.
  11. Eduway journey Your place is confirmed. Step 2 of 3: upload your documents by 30 July. 10:23 Upload documents
University AdmissionsOfficial business account
  1. Today
  2. Eduway journey Congratulations, Noora! You are admitted to the College of Engineering. 09:02 See my next steps
  3. Noora: See my next steps 09:05
  4. Eduway journey Step 1 of 3: confirm your place by 20 July. Stuck? Reply 2 for help. 09:05
  5. Noora: 2 10:14
  6. Eduway journey Confirm your place.pdf2 pages · PDF Here is a 2-minute guide to confirming your place. Rather talk it through? 10:14 Confirm my placeBook a call
  7. Eduway journey Your place is confirmed. Step 2 of 3: upload your documents by 30 July. 10:23 Upload documents

Names, times and the institution are examples.

  1. 09:02

    Your SIS marks her admitted.

  2. 09:05

    She taps once.

  3. 10:14

    She replies 2. A guide arrives in seconds.

  4. 10:23

    She confirms her place.

21%less summer melt among admitted students already committed to Georgia StatePage and Gehlbach, AERA Open, 2017. Randomised trial, 1,948 committed students. Peer-reviewed U.S. research, not Eduway results.

Follow Noora and Maha, from first enquiry to alumni.

A university student and a school pupil, on one platform. At school, the messages go to Maha’s parents.

University: Noora, first year

  1. Saturday, 22:41She types APPLY. Deadline and documents arrive in a minute.

    See Recruitment

  2. The offerDeposit and documents chased. Stuck? She books a call.

  3. Week 3Missed classes start a check-⁠in. She books her advisor.

    See Student Life

  4. GraduationThe Alumni App keeps her close: events, mentoring, jobs.

    See Alumni

School: Maha, through her parents

  1. Tuesday, 21:40Her mother asks about Year 3. A tour is booked in the chat.

  2. AugustDocuments, fees, uniform and transport, step by step.

  3. A low quiz markHer mother hears that week and books a teacher call.

  4. GraduationThe Alumni App keeps her close: news, events, reunions.

University AdmissionsOfficial business account
  1. Saturday
  2. Noora: APPLY 22:41
  3. Eduway journey Hi Noora! Applications for Fall 2026 close on 30 June. You need 3 documents: your transcript, your ID and a photo. 22:41 Start my applicationBook a call
  4. Noora: Start my application 22:43
  5. Eduway journey Step 1 of 4: your details. It takes about 5 minutes, and you can stop and come back. 22:43 Continue

27%fewer course failures when parents got weekly alerts on missed work, grades and absencesBergman and Chan, Journal of Human Resources, 2021. Randomised trial, 22 U.S. middle and high schools; the effect was in high school. Peer-reviewed U.S. research, not Eduway results.

Nobody had noticed Noora had gone quiet.

Asked in plain words: Students who missed 2 or more classes this week

Missed 2+ classes this weekDynamic segment · 38 students
  • Yara S.Missed 2 classes
  • Omar H.Missed 3 classes
  • Lina K.Missed 2 classes
  • Noora S.Missed 3 classes5 unread
Start the check-in journey
Student SuccessOfficial business account
  1. Monday
  2. Eduway journey Week 3: how is it going, Noora? 18:00 Going wellNot great
  3. Noora: Not great 23:12
  4. Eduway journey Thank you for telling us, Noora. You are not the first, and you will not do this alone. Dr Salma, your advisor, can see you tomorrow. 23:12 Book 10:00Other times
  5. Noora: Book 10:00 23:13
  6. Eduway journey Booked: tomorrow at 10:00 with Dr Salma. We will remind you at 9:00. 23:13
Signals, not a score: your people decide who gets a check-in. Illustrative scenario.

Journey Builder

Describe the journey in one sentence. Eduway drafts it.

Then edit it on a canvas, test it on a sample student and deploy. Thousands run in parallel, one for each student.

The goal, in one sentence

Guide new admits from offer to registration: deposit, documents and fees. Remind anyone silent after 3 days, and offer a call with Admissions if they are stuck.

Drafting the journey

    Simplified from the Journey Builder. The real canvas is one click away.

    The live Journey Builder canvas: a post-exhibition journey across WhatsApp and SMS, with waits, conditions and branches.

    The live Journey Builder canvas: a post-exhibition journey across WhatsApp and SMS, with waits, conditions and branches.

    When a student stays, everyone around them gains.

    A student who stays

    • AdmissionsDeposits, documents and fees, chased
    • Teachers and advisorsQuiet students seen the same week
    • ParentsTold early, in their own language
    • Finance25 students per point of retention
    • EmployersPost jobs in the Alumni App
    • LeadershipEnrolment and retention, monthly

    Finance example: on 2,500 students, 1 point of retention is 25 students.

    You don’t need another tool. You need an engagement department.

    Our journey builders design and write your first journeys with you, in Arabic and English. Your team keeps one job: approving.

    How we work
    • Design every journey: Eduway
    • Write it in Arabic and English: Eduway
    • Build and update the segments: Eduway
    • Watch the numbers and fix drop-offs: Eduway
    • Approve every message: Your team
    Running and improving journeys every month is Managed Engagement, an optional monthly service.

    Start with the problem that costs you most.

    We work with you to perfect engagement, one problem at a time.

    1. Pick one problem

      Whatever costs you most, in a single college or school.

    2. Live in 8 weeks

      Built and launched by our team, in Arabic and English.

    3. Then expand

      Same platform, same data: the next stage, college or school.

    8 weeks covers one stage and assumes an API connection or a scheduled export.

    600M+ subscribers reached by ApliGroup’s platforms, in 65+ countries apligroup.com, October 2026

    Eduway is backed by ApliGroup: 6 companies and 185+ people since 1994. Its platforms run for 65+ mobile operators and service providers.

    Before we talk.

    Who is Eduway for?

    Universities, colleges, schools and school groups in the Gulf and MENA: admissions, student affairs and the alumni office. At schools, the journeys speak to parents and guardians.

    Do we have to replace our SIS, LMS or CRM?

    No. Eduway connects to the systems you already run through an API or a scheduled export, and sends from them.

    How is Eduway priced?

    Per student, per year. We send a tailored quote after the discovery session. Running and improving your journeys every month is Managed Engagement, an optional monthly service.

    Is it allowed to message students on WhatsApp?

    Yes, when it is done properly. Eduway runs on Meta’s official WhatsApp Business Platform, under your institution’s verified name. Students opt in on every channel, and a full log shows what was sent and seen.

    Who writes the messages?

    Our journey builders write your first journeys with you, in Arabic and English, and your staff sign off before anything sends. With Managed Engagement, an optional monthly service, they keep running and improving them. Or your team writes them.

    Let’s engage your students together.

    Start with a 60-⁠minute discovery session: the problem that costs you most, your first 3 journeys, and the numbers that set the scope.

    Book a discovery session info@eduway.me